Tasked with rebranding Rockford Lanes' identity, I aimed to infuse this unique bowling alley in Rockford, Michigan, with the style of the 1950s. Being the sole bowling alley in the city, the challenge was to capture the era's nostalgic charm while modernizing its visual appeal. I used their logo as a starting point and worked off of that. I kept the logo pretty much the same but made it more sleek. The reimagined brand design refreshed Rockford Lanes, blending the retro charm of the 50s with contemporary aesthetics, creating an inviting and memorable experience for patrons.
Old Logo - Fonts & Color
Color & Fonts
Icons and Patterns
Mockups
