I serve as the Graphic Designer on the Marketing team at Action Water Sports, supporting six retail locations with a mix of digital and print design. My work ranges from magazine ads and billboards to leading the creative direction for marketing campaigns. I collaborate closely with the team to deliver cohesive, high-impact visuals that support brand growth across multiple channels.
Advertising & Cross-Channel Design
Throughout the year, I design and manage advertising across both digital and print channels, with a heavier focus on print during the warmer months while maintaining a consistent presence on Google and Meta platforms. I collaborate closely with each store’s general manager to align on promotions, events, and messaging, ensuring every campaign supports local and company-wide goals. My approach prioritizes clean, straightforward design that captures attention quickly while remaining visually impactful and easy for the audience to understand.
Boat Show Design & Visual Execution
I design and help lead the visual setup for six boat shows across all locations, creating everything from light boxes and signage to pricing tabloids and large-scale display graphics. Each show requires detailed planning and coordination to ensure a cohesive, eye-catching presence that highlights our brand and products. While the process is fast-paced and hands-on, it’s incredibly rewarding to see the full environment come together and watch customers engage with the work in real time.
Selected Work
Working at Action Water Sports has given me the opportunity to take on a wide range of projects that continually push my creativity and help me grow as a designer. From digital campaigns to large-scale print and event visuals, each project brings something new. The work shown here is a selection of pieces that represent the variety and impact of what I’ve created in this role.
